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Businesses Turn to AI to Market Their Business

Using AI for Digital Marketing Strategies

Every business owner today relies on the Internet for advertising. Central channels through social media and email are common for those looking to expand their audience. However, many businesses also note that it is difficult to find and retain customers through the various channels. Discovering new innovations to increase customer interest and return is a growing demand by businesses.

The use of online marketing channels today shows a specific return in performance. Most business owners find that direct marketing through email is the most effective while mobile reminders also bring a higher return than other channels. While social media falls in second place, most businesses are also looking at the possibilities to increase their overall return for digital marketing efforts.

To accelerate the return with digital marketing efforts, AI, or artificial intelligence, is being integrated into strategic plans. This analyzes and collects data which allows businesses to target their customers and create fully integrated plans. While many businesses use some form of AI in their current markets, adding in features will assist with the return for businesses.

A part of the AI which is required is the use of cross-channels for marketing. It is noted that many businesses are interested in using a combination of mobile, email and social media. To effectively do this, it is required to use AI. This provides businesses with more options to accelerate their marketing programs while getting a higher return with digital marketing.

The use of technology is a central ingredient to the success of a business. However, current channels are often limited in return. To change the outcome, many are now turning to AI. This assesses data and provides targeted options for campaigns. With the use of AI, businesses can expect higher and more effective results for their marketing efforts.

Source: By Karina Fabian

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